It’s the first update of August 2017. Which means Club Penguin Rewritten has released a new Penguin Style catalog alongside with a new Lavender colour that was never released on the original Club Penguin. Players can view the catalog by clicking on the bottom right icon at the Gift Shop.
The new Lavender colour is located right here. And like every colour, it costs 20 coins.
The red rectangles show you where the hidden items are.
Click on the purple penguin’s jacket 3 times multiple times to get the Blue Viking Helmet.